If you are defining your community or your market share as urban, suburban, or rural then you may be missing out on one of the fastest growing segments of the American Landscape - Micropolitan Areas. Are you ready for this new marketplace phenomenon? The National Association of Counties and the International Council of Shopping Centers Partnership for Economic Opportunity focused on economic development opportunities in America's small and midsized communities. Attend this session to learn more about the Partnership's findings on this growing market and why it is important to your site selection strategy.

MODERATORS
THE HONORABLE COLLEEN LANDKAMER
GORDON SUDBECK, SCSM, SCMD, CLS